my-one occupy logos....... and enjoy your own stuff
Name brands invade and rule both our conscious- ness and unconsciousness. We hope, through owning and wearing certain brands, to achieve a certain status within society.
my-one is directed against such dependence on brands.
my-one allows us to remove ourselves from the dependence on logos in an age in which society is increasingly defined by the superficiality of products. With my-one you can own your own logo, allow yourself to be free from artificiality and create your own reality.